Kinetic typography expressing interviews discussing relationships
let's clear the air campaign
A campaign of explainer videos and ads for GPA Midstream aimed to promote dialogue about our energy industries future going forward
GPA Midstream, the professional association of the midstream section of the energy industry, wanted to create a campaign that encouraged dialogue regarding the future of the energy industry. They were particular interested in capturing the attention of a younger demographic.
I storyboarded and animated segments of videos discussing various topics regarding the energy industry in America that were hosted on the Let's Clear The Air website.
I also designed and animated sets of ads for the Let's Clear The Air What If? campaign that posed a series of questions to pique interest and spark dialogue about our energy future.
Branding and art direction by Joe Stanfa